Even more flexibility for guest with MyMagic+
The MyMagic+ implementation, so far seems to be a success at the Walt Disney World Resort. The goal was to give guests a more immersive, seamless and personal experience than ever before. Nearly 3.5 million guest have participated in the testing of MyMagic+ and a majority are saying that it has made their trip even better. Disney seems to be really focusing on the overall guest experience in the parks.
Guests are excited about the flexibility and the ability to arrange their day to fit their needs. They also like the ability to make changes on the go. The new Magic bands also seem to be a big hit, with guest still wearing them even after leaving the park.
This week marks an exciting milestone for us in that we are now providing guests who might only be visiting for the day with the ability to fully engage in MyMagic+ before their visit. Guests can register on My Disney Experience online, reserve access to some of their favorite experiences with FastPass+ and also purchase MagicBands on-site, if they choose.
FastPass+ has been a crucial part of our testing, and we knew it would be popular, which is why from the beginning we more than doubled the experiences people could reserve in advance. We enabled FastPass+ access for a number of attractions and included other guest favorites like fireworks, parades and character meet-and-greets for the first time.
According to the Disney Parks, most guests think that securing times to ride our attractions is one of the best ways to maximize the fun of a Walt Disney World Resort vacation. They heard from a number of guests that they would like the opportunity to add additional FastPass+ entitlements during their visit, in addition to the three they can plan in advance. So, they are working on providing them with the ability to add and enjoy additional entitlements on the day of their visit. Once they’ve used the three they’ve booked, they will enable them to select another at kiosks in the parks. Once they’ve used the fourth, they can select another, and so on. The Disney Parks have also heard that other guests liked the fact that with the FastPass+ service they could use FASTPASS when they park hopped. So they are working on a service enhancement to add that feature to FastPass+ as well.
The main goal for Disney has been for the guest to relax and enjoy the parks, feel like a VIP and just enjoy the overall experience.
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