Guests visiting Toy Story Land will feel like they have magically transformed to the size of a toy as fun-loving “Toy Story” characters come to life in the larger-than-life outdoor setting of Andy’s backyard. Shoppers can commemorate their visit with new logo merchandise, must-have collectibles and unique gifts. With the opening of the new land on June 30, the merchandise team has made shopping for these products even easier at Disney’s Hollywood Studios.
“We want guests to have a convenient and fun shopping experience,” explained Rachel Swears, Manager for Location Strategy at the theme park. “Two retail carts in Toy Story Land – resembling a toy camper and toy dump truck – will carry new logo items including pins, accessories and of course, toys. We’ve also expanded the assortment to other shops in the park, making it easy for guests to find the products they love.”
Two of those new products include small scale replica toys inspired by the new attractions. Designed using 3D models created in partnership by Pixar Animation Studios and Walt Disney Imagineering, the Slinky Dog Dash & Dodge Power Boost Set features spinning flames and launching vehicle action. The three pullback toys resembling vehicles from the Alien Swirling Saucers attraction launch forward on their next adventure once released.
Additional locations at Disney’s Hollywood Studios will carry these toys and other logo products include Beverly Sunset. Located on Sunset Boulevard, this spot has a show-stopping selection of Pixar-themed merchandise. Guests will find the full Toy Story Land assortment, and a curated collection of “Toy Story” apparel and accessories perfect for creating stylish looks when visiting the 11-acre land.
Once the land opens at Walt Disney World Resort, select products will be offered on ShopDisney.com.
Credit: Steven Miller, Communications Manager